Riya Cosmetics
Riya Cosmetics is a lifestyle beauty brand aiming to empower women through simplicity and softness. The goal was to build a clean, elegant, and modern visual identity and packaging system that appeals to the brand's youthful, beauty-conscious audience.
Services
Branding & Marketing
Category
Cosmetics brand
Client
Noui Sliman Ali
Brand Identity Concept
The identity is driven by softness — visually and emotionally. We crafted a custom wordmark with gentle curves and feminine flow, supported by a pastel color palette centered around light pink and soft neutrals.
Typography is modern and minimalist, yet expressive — creating a unique balance between calm and character.
Packaging & Application
We extended the brand into real-world applications like packaging, product tags, and lifestyle assets — including branded tote bags, retail-ready collateral, and digital visuals for social media.
The packaging system is:
Scalable across product lines
Friendly and professional in tone
Instinctively Instagrammable, making it perfect for a modern skincare or makeup brand
Brand Impact
The final result positioned Riya as a confident, modern beauty label — soft yet bold, gentle but striking. The new branding increased product appeal, elevated perceived value, and provided consistency across all consumer touchpoints, from packaging to daily social content.
Want a brand like this?
We help beauty brands stand out in crowded markets through design that connects emotionally and performs visually.
Let’s build something unforgettable.
Communication
Clear communication and efficient deployment are essential to the success of any project. We maintain open lines of communication throughout the entire process, ensuring your goals and expectations are met. Our team actively listens and collaborates with you to refine details and offer guidance. When it’s time to deploy, we ensure a smooth transition, handling all technical aspects to guarantee a flawless launch.
